Grow your clinic. Stay compliant. Win more patients.
Praxe looks after everything digital for aesthetic and private healthcare clinics - website, compliance monitoring, SEO and patient automation - in one monthly plan.
We work with
- Aesthetic & injectable clinics
- Skin & laser clinics
- Cosmetic dentistry
- Private dermatology
One plan, everything digital
Your clinic's digital department - handled.
Four disciplines that usually mean four suppliers and four invoices. Praxe runs them together, so your website, your advertising and your patient pipeline all pull in the same direction.
Clinic website
A fast, beautiful site built to turn visitors into booked consultations - fully managed, hosted and updated by us.
Advertising-compliance monitoring
Ongoing checks of your site and ads against ASA/CAP guidance, prescription-medicine rules and Scotland's incoming regulations.
Local SEO
Rank for the treatments patients actually search for in your area - so new enquiries arrive without paying for every click.
Patient automation
Enquiry follow-ups, booking reminders and review requests that run themselves - so fewer leads slip through the cracks.
The compliance moat
The rules are tightening. We watch them so you don't have to.
Most web agencies don't know the guidance private clinics are held to - and won't notice when it changes. Compliance monitoring against published guidance is built into every Praxe plan, not sold as an extra.
See where your clinic stands-
01
ASA / CAP advertising guidance
Unqualified claims, testimonials and before/after imagery checked against the rules the regulator actually enforces.
-
02
Prescription-medicine (POM) rules
Naming prescription-only medicines in public advertising is restricted. We flag it before it becomes a problem.
-
03
Non-surgical Procedures (Scotland) Act 2026
New premises and licensing duties for non-surgical procedures - in force 6 September 2027. We're preparing clinics now, calmly and ahead of time.
How it starts
A free review first. No pressure, no jargon.
-
Start with the free review
Send us your clinic's website. We scan it and send back a short branded report of the headline issues, within 3 working days.
-
Go deeper if it's worth it
The full audit is £199, one-off - a hands-on review of compliance, performance, SEO and design, with a prioritised action list.
-
Then we talk plans
Take the findings and fix them yourself, or hand the lot to us monthly. Your audit fee comes off your onboarding either way.
Before you commit to anything
See the problems first. Decide after.
Every clinic starts the same way - with a look at what's actually on your website today. Nobody talks about monthly plans until you've seen the findings in writing.
Compliance & growth review
An automated scan of your public site, with the headline issues flagged in a short branded report.
- Automated scan of your public website
- Advertising red flags against ASA/CAP and prescription-medicine rules
- The obvious SEO, speed and enquiry-flow gaps
- A short branded report, yours to keep
- Back to you within 3 working days
Full clinic audit
The deep version - gone through page by page by a human, not generated and sent.
- Everything in the free review, checked by hand
- Page-by-page advertising review: claims, testimonials, before/after imagery
- Prescription-medicine (POM) advertising check
- Readiness check against Scotland's 2026 Act
- Technical and local SEO audit
- Core Web Vitals and page-speed analysis
- Design, UX and enquiry-journey review
- Accessibility and cookie/privacy check
- A prioritised action list you can hand to any developer
- A 45-minute walkthrough call
Credited in full against your onboarding if you join a plan within 30 days.
Book your full auditBoth are one-off. Neither commits you to a plan.
Plans & pricing
One partner. Three transparent plans.
Once you've seen your findings, this is what it costs to hand the whole lot over. Every plan runs for an initial 12 months then rolls monthly, with a transparent buyout published from day one.
Praxe Scale
For established and multi-location clinics that want everything proactive.
- Everything in Growth
- Priority support
- Advanced automations
- Conversion optimisation
- Multi-location support
- Unlimited proactive improvements
- Quarterly growth planning
Praxe Growth
The full digital department for a growing clinic.
- Everything in Launch
- Reviewed compliance monitoring - human-checked, with written recommendations
- Monthly SEO
- AI chat assistant
- Monthly website improvements
- Landing pages
- Patient reactivation campaigns
- Monthly reports & quarterly strategy
Praxe Launch
For smaller clinics that want the essentials handled.
- Managed website, hosting & security
- Automated compliance alerts
- Minor content updates
- Analytics & enquiry tracking
Onboarding is a one-off £395-£745 depending on clinic size - and your £199 audit fee comes off it. Bespoke or multi-site needs? Talk to us.
Not another web agency
A web agency builds you a site and disappears. Praxe is the department that keeps your clinic growing every month after launch - one team, one plan, accountable for the whole picture.
Questions clinic owners ask
- Is the review really free?
- Yes. The first review costs nothing and needs no card - you get a branded report of the headline issues whether or not you take it any further. The deeper, hand-checked version is the £199 audit.
- Do I have to buy the audit to work with you?
- No. The audit is there for clinics that want the full picture before spending anything monthly. Some go straight from the free review to a plan, and that's fine - if you do join, the £199 comes off your onboarding anyway.
- Is this legal or regulatory advice?
- No, and we're careful about that. We check your site against published guidance - ASA/CAP, prescription-medicine advertising rules, Scotland's 2026 Act - and flag what looks like a risk. For formal legal or HIS registration questions we'll point you to a healthcare regulatory solicitor.
- What if I already have a website?
- We can take over and improve what you have, or rebuild it - whichever serves your clinic better. The plan price is the same.
- Am I locked into a contract?
- Plans run for an initial 12 months - long enough to do the work properly - then roll monthly. A transparent website buyout is published from day one, so your site is never held hostage.
- How is this different from hiring an agency?
- An agency does a project. We're your ongoing digital department - website, SEO, automation and compliance monitoring under one roof, every month.
Start here
See what's quietly costing your clinic patients.
Enter your website and we'll review it personally - compliance flags, SEO, performance and your enquiry setup - then walk you through what we found.
Delivered within 3 working days · No card required · Genuinely no obligation
Nearly there
Tell us where to send your findings and we'll take it from here.