For private clinics in Scotland

Grow your clinic. Stay compliant. We'll handle the rest.

Praxe rebuilds your clinic's website properly - your content kept, fast, and built to be found. £299 once, live in about a week, hosting included, nothing monthly. If you'd rather we stayed afterwards, that's a separate conversation.

Founding-clinic rate. Nothing monthly and nothing to pay after the build. The free review is no charge either way.

We work with Aesthetic and injectable clinics Skin and laser clinics Cosmetic dentistry Private dermatology

One plan, everything digital

Your clinic's digital department. Handled.

Four jobs that usually mean four suppliers. Praxe runs them together and stays with you - so the website, the rules and the patient pipeline are not your problem at midnight.

Clinic website

A fast site built to turn visitors into booked consultations - hosted, updated and looked after by us. We can take over what you have, or rebuild it. Either way, we stay on it.

Rule monitoring

Ongoing checks of your site against ASA/CAP guidance, prescription-medicine rules and Scotland's Act. We report to you first. On a plan, we keep watching so you are not doing this alone.

Local SEO

Rank for the treatments patients actually search for in your area, so new enquiries arrive without paying for every click.

Patient automation

Enquiry follow-ups, booking reminders and review requests that run themselves - so fewer leads slip through the cracks.

What changes

From an old-style site to Ivy Lounge today.

Drag to compare. The left is an illustrative example of the kind of dated salon site we still see every week - not Ivy Lounge's old site. The right is the live site we built: ivylounge.uk.

The live Ivy Lounge website at ivylounge.uk, built by Praxe
An illustrative mock-up of a typical dated salon homepage, not Ivy Lounge's previous site
Illustrative old-style site Ivy Lounge today
↔

Right is the live Ivy Lounge site. ivylounge.uk

100+5-star reviews (clinic's own figure)
30+treatment pages, each one bookable
Liveivylounge.uk, built by Praxe

"Cannot recommend Georgia or any of the girls at Ivy Lounge enough. They are all so professional and amazing at what they do."

Kirsty Reid - Google review of the clinic, not of the website

Scotland’s non-surgical procedures Act is now law

Is your website breaking the law?

The Non-surgical Procedures and Functions of Medical Reviewers (Scotland) Act 2026 is law - it received Royal Assent on 12 May 2026. Parts of it are already in force; the premises and practitioner duties cannot begin before 6 September 2027. The advertising rules apply today as well: if your website names Botox, calls a treatment “safe”, or leads on before/afters, the watchdog may take action. Send us the URL. We check it against the published rules and report directly to you. We do not change your site unless you ask us to.

01

Naming Botox

Botox is a prescription-only medicine. If it is named on your website, the watchdog may take action. We check the live pages and report to you first.

02

“Safe” and before/afters

Calling a treatment “safe”, or leading on before/after photos, is already in the published rules. If that copy is on your site, it is public today.

03

The Act is law

The Non-surgical Procedures and Functions of Medical Reviewers (Scotland) Act 2026 received Royal Assent on 12 May 2026, so it is an Act of the Scottish Parliament. Its premises and practitioner duties cannot begin before 6 September 2027. We check your site against the published rules. We do not change anything unless you ask.

How it works

Rebuilt first. We stay only if you want us to.

Most clinics don't need a retainer - they need the website fixed. So that comes first, at one fixed price, before anyone talks about monthly.

1

Rebuild it - £299, once

Your content kept, a site that works on a phone and gets found. Live in about a week, hosting included, nothing monthly. £299 is the founding-clinic rate - the trade is a testimonial and the before/after as a case study.

2

Then it's yours

Run the site yourself - there is nothing to pay after the build. Or hand it to us to keep updated, monitored and growing: plans are bespoke during the introductory period, priced on a short call.

3

Not ready to spend?

Send us the URL and we'll send back a short review of the headline issues first - no charge, no card, yours to keep.

The rebuild

The website first. £299, once.

Your content kept, mobile that works, built to be found - live in about a week, hosting included, nothing monthly. That is the whole ask before anyone mentions a plan.

Founding clinic rate

£299 once, all in - and nothing monthly after it. The trade for the founding-clinic rate is a testimonial and the before/after used as a case study.

Start my rebuild - £299

Prefer we just ran the whole thing? That's the monthly side - bespoke during the introductory period, priced on a short call.

Launch

Praxe Launch

For smaller clinics that want the essentials handled.

  • Full audit included to get started
  • Managed website, hosting and security
  • Automated compliance alerts
  • Minor content updates
  • Analytics and enquiry tracking
Ask about this plan

Scale

Praxe Scale

For established and multi-location clinics.

  • Full audit included to get started
  • Everything in Growth
  • Priority support
  • Advanced automations
  • Multi-location support
Ask about this plan

For the introductory period, all plans are bespoke. Pricing depends on how much you want us to take on. We go through the numbers, the 12-month term and the website buyout on a short call, before anything is signed.

Only need the written audit? The full clinic audit is included when you join a plan. If you want the document on its own - page-by-page findings, yours to keep, no monthly commitment - it is £199 one-off.

Questions clinic owners ask

Straight answers.

Is the review really free?

Yes. The first review costs nothing and needs no card - you get a branded report of the headline issues whether or not you take it any further.

Is this legal or regulatory advice?

No, and we're careful about that. We check your site against published guidance and flag what looks like a risk. For formal legal or HIS registration questions we'll point you to a healthcare regulatory solicitor.

Do I have to buy the audit to work with you?

No. The full audit is included when you join a plan - that is how we get started. If you only want the written document, it is £199 one-off, yours to keep, with no monthly commitment.

What if I already have a website?

We can take over and improve what you have, or rebuild it - whichever serves your clinic better. The plan price is the same.

Am I locked into a contract?

Plans run for an initial 12 months - long enough to do the work properly - then roll monthly. A transparent website buyout is published from day one, so your site is never held hostage.

How is this different from hiring an agency?

An agency does a project and leaves. We stay. Website, SEO, automation and monitoring under one roof, every month - so you have a digital partner, not another invoice to chase.

Start here

Start with the rebuild, or the free review.

£299 once for the rebuilt site, live in about a week - or send the URL and we'll send the headline findings back first, no charge.

Delivered within 3 working days. No card required. Genuinely no obligation.