Is the review really free?

Yes. The first review costs nothing and needs no card - you get a branded report of the headline issues whether or not you take it any further. The deeper, hand-checked version is the £199 audit.

Do I have to buy the audit to work with you?

No. The audit is there for clinics that want the full picture before spending anything monthly. Some go straight from the free review to a plan, and that's fine - if you do join, the £199 comes off your onboarding anyway.

Is this legal or regulatory advice?

No, and we're careful about that. We check your site against published guidance - ASA/CAP, prescription-medicine advertising rules, Scotland's 2026 Act - and flag what looks like a risk. For formal legal or HIS registration questions we'll point you to a healthcare regulatory solicitor.

What if I already have a website?

We can take over and improve what you have, or rebuild it - whichever serves your clinic better. The plan price is the same.

Am I locked into a contract?

Plans run for an initial 12 months - long enough to do the work properly - then roll monthly. A transparent website buyout is published from day one, so your site is never held hostage.

How is this different from hiring an agency?

An agency does a project. We're your ongoing digital department - website, SEO, automation and compliance monitoring under one roof, every month.

Praxe · Edinburgh

Your clinic's digital department in Edinburgh

Edinburgh is the most competitive aesthetic market in Scotland. Praxe gives clinics here an unfair advantage: a website built to convert, local SEO tuned street-by-street, advertising monitored against ASA/CAP guidance and the prescription-medicine rules, and automation that follows up every enquiry - all in one plan.

From New Town skin clinics to independent practitioners in Stockbridge, Morningside and Leith, hundreds of providers compete for the same searches. Standing out takes more than a nice site - it takes accurate claims that hold up against guidance, reviews that build trust, and pages that rank for each treatment. And with the Non-surgical Procedures (Scotland) Act 2026 taking effect in September 2027, Edinburgh clinics that prepare early will market with confidence while others scramble.

Book your free Compliance & Growth Review See what's included

No obligation - your review is delivered within 3 working days, useful whether or not you join.

One plan, everything digital

Your clinic's digital department - handled.

Four disciplines that usually mean four suppliers and four invoices. Praxe runs them together, so your website, your advertising and your patient pipeline all pull in the same direction.

Clinic website

A fast, beautiful site built to turn visitors into booked consultations - fully managed, hosted and updated by us.

Advertising-compliance monitoring

Ongoing checks of your site and ads against ASA/CAP guidance, prescription-medicine rules and Scotland's incoming regulations.

Local SEO

Rank for the treatments patients actually search for in your area - so new enquiries arrive without paying for every click.

Patient automation

Enquiry follow-ups, booking reminders and review requests that run themselves - so fewer leads slip through the cracks.

Before you commit to anything

See the problems first. Decide after.

Every clinic starts the same way - with a look at what's actually on your website today. Nobody talks about monthly plans until you've seen the findings in writing.

Compliance & growth review

Free

An automated scan of your public site, with the headline issues flagged in a short branded report.

Automated scan of your public website
Advertising red flags against ASA/CAP and prescription-medicine rules
The obvious SEO, speed and enquiry-flow gaps
A short branded report, yours to keep
Back to you within 3 working days

Get your free review

Full clinic audit

£199 one-off

The deep version - gone through page by page by a human, not generated and sent.

Everything in the free review, checked by hand
Page-by-page advertising review: claims, testimonials, before/after imagery
Prescription-medicine (POM) advertising check
Readiness check against Scotland's 2026 Act
Technical and local SEO audit
Core Web Vitals and page-speed analysis
Design, UX and enquiry-journey review
Accessibility and cookie/privacy check
A prioritised action list you can hand to any developer
A 45-minute walkthrough call

Credited in full against your onboarding if you join a plan within 30 days.

Book your full audit

Both are one-off. Neither commits you to a plan.

Start here

See what's quietly costing your clinic patients.

Enter your website and we'll review it personally - compliance flags, SEO, performance and your enquiry setup - then walk you through what we found.

Your clinic website

Your name

Email address

Phone (optional)

What would you like?

By sending this request you agree to our privacy policy. We'll only use your details to deliver your findings and reply to you.

Delivered within 3 working days · No card required · Genuinely no obligation